A call-to-action (CTA) is exactly what it sounds like: a call to engage in some action. It leads users and stakeholders towards an action such as donating, signing up to a newsletter, signing a petition, or volunteering.
CTA buttons make such calls stand out, giving supporters an immediate way to get more involved with your Project.
Activate the call-to-action button
To activate this feature, navigate to the Project Management Panel and select the "Call-to-action button" on the menu on the left (1). This will open the "Call-to-action button" Page, where you can change the status by clicking on the "Inactive" slider and changing it to "Active" (2).
![](https://help.explorer.land/media/pages/docs/call-to-action-button/b65e2fffe1-1660912181/image-1.png)
CTA Button Customization
You can fully customize your Project's CTA button by clicking on the "pen" icons on the right side of each editing field.
![](https://help.explorer.land/media/pages/docs/call-to-action-button/523909c047-1660912681/image-2.png)
Edit Text Field
On the "Text" field you can choose a text line from the many available options on the dropdown menu.
![](https://help.explorer.land/media/pages/docs/call-to-action-button/9928400ea2-1660913563/image-3.png)
Or instead, you can write your own text line and apply it by clicking on the "Click here to apply" button.
Conclude by clicking the "Update" button or discard any changes by clicking on "Cancel".
![](https://help.explorer.land/media/pages/docs/call-to-action-button/9c083ac4a2-1660913786/image_4.png)
Edit Link
On the "Link" field you can add a relevant link to your CTA button, taking visitors directly to where you want them to go. Just add the URL to the "Target URL" field. (Don't forget to include https://)
Conclude by clicking the "Update" button or discard any changes by clicking on "Cancel".
![](https://help.explorer.land/media/pages/docs/call-to-action-button/8b70733ad1-1660914068/image-5.png)
Edit Icon
On the "Icon" field you can choose from a range of icons, the one that best suits your call-to-action.
Conclude by clicking the "Update" button or discard any changes by clicking on "Cancel".
![](https://help.explorer.land/media/pages/docs/call-to-action-button/b05ee2caee-1660914450/image-6.png)
Edit Color
Finally, on the "Color" field you can choose the color you prefer for your CTA button.
Conclude by clicking the "Update" button or discard any changes by clicking on "Cancel".
![](https://help.explorer.land/media/pages/docs/call-to-action-button/a29a8b5321-1660914630/image-7.png)
In the end, you will have your CTA button always visible on your project's homepage, even when scrolling up or down.
Good luck with the engagements!
![](https://help.explorer.land/media/pages/docs/call-to-action-button/ad13f02de3-1660914828/image-8.png)